TikTok is introducing a new feature that enables them to reduce the quantity of artificial intelligence-produced content appearing in their timelines. This step comes as the service revealed that it now features in excess of 1 billion AI videos.
Testing and Rollout
The update is in a pilot phase over the next few weeks before a widespread launch. This development aligns with a increase in content created by AI, spurred by recent content generation software.
AI Proliferation Online
It has been noted that almost one in 10 of the fastest-growing video streams on another major platform primarily display clips produced artificially. A considerable share of this material is deemed low-quality AI content, a term for inferior, bulk-generated content that is typically illogical or dreamlike.
Our research shows that numerous viewers enjoy content made with AI tools, including AI artwork to science explainers, and we intend to offer the community the option to increase or decrease of that, depending on their own choices,” commented a platform representative.
Scale of AI Content
TikTok disclosed that there are presently over a billion videos on its network tagged as made with AI. Collectively, over 100 m media items are added to the app daily, making AI content a limited part of its overall inventory.
User Control Features
Users will be able to decrease or raise the volume of artificial media they view by using the content preference setting in the application and choosing the AI content topic. Further subjects that can already be modified under the tool encompass politics, clothing, cosmetics, and movement.
Platform Guidelines
Its rules oblige users to identify “realistic” artificially created content, and it prohibits malicious deepfakes of well-known individuals or critical incidents. Any believable artificial content that is unmarked can be taken down under its user guidelines.
In addition, the platform will now attach an artificially created label to content made using its proprietary AI systems, or detected by an collaborative effort for spotting content made by AI. This measure is aimed to deter users from seeking to evade the labeling process.
Responsible AI Funding
TikTok is furthermore establishing a $2 million educational fund for experts and organizations to develop learning resources about ethical AI use. This project will support educational bodies dedicated to teaching coding and technology.
Content Safety Approach
The platform has defended its content review process, during controversy over plans to cut jobs for a large number of review team members in Britain. TikTok is planning to eliminate 439 jobs in its trust and safety department in its British office, with trade unions and online safety experts raising concerns that humans are being replaced by automated systems.
A trust and safety lead clarified that human moderation would still have a role, but AI can shield workers by filtering out the most graphic content before it is viewed by humans. TikTok stated a notable drop in shocking and graphic content seen by content reviewers over the previous year due to reliance on its automated systems.
“We think that it’s essential to balance people and machines to maintain a secure environment,” she said. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to minimize viewing of harmful content as swiftly, which is where a significant AI assistance is really helping us process content quickly.”
